Print Research

 

Here's to the fools who dream

The poster for Chazelle's La La Land is taken from a scene where Mia and Seb dance amidst a gorgeous Los Angeles backdrop. At a glance, it's not evident that's it Los Angeles but the scenery is breathtaking and coupled with the strong Hollywood idealization in the film, the imagery serves to further romanticize the film. The font used for the title is the same as used in the film for the seasons. Stone and Gosling's names are both in the poster and Chazelle is mentioned in passing under the title only because at this point, Whiplash had more notoriety than Chazelle himself. Finally, Mia and Seb's dance in the poster indicates the musicality of the film and the romance. 

It's a very scenic poster, it's one of the first that come to my mind when I think about pretty looking film posters. My main inspiration from it is the dynamic movement from Seb and Mia, I think a poster/postcard which captures my characters actively interacting with each other would be good. Moreover, the picturesque background is something that I'm naturally after. 

This poster for No Country sees Llewelyn running while the sun is emerging and Chigurh's face looms in the background. It's a perfect summation of Llewelyn and Chigurh's relationship in the film which is a cat-mouse chase and the tag line lingers just above, helping to construct the western vibe. The three stars of the film are prominent in the poster, Tommy Lee Jones, Bardem, and Brolin all gets considerable nods and the credit block is a convention for movie posters. 

Of course, I'll likely use a credit block for my poster but I think the visual storytelling of the poster is the most vital part of it. Chigurh's cold gaze, Llewelyn running, and the tag line all help to create instant comprehension of who is the antagonist and who is the focal point of the film.